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Google Market Test

Google Adwords is a pay-per-click service. That means that each time someone clicks through to your ad you pay a fee. This fee is determined by different factors including your ranking on the page (there are 8 ads ranking from 1 to 8 for each page), how compelling your ad is, (the more people click through to the ad the less you pay), and how competitive your search phrase is.

This is where our expertise brings you value. We make sure you get the most traffic for the best value.

All Google Adwords Fees are included in this proposal under “media placement”. Because we can totally cap your campaign’s pay per click cost and because it comes out of our pocket after you pay us, you are guaranteed to never owe more than what you have agree to pay us- which is in this proposal (media placement under section 7 Budget

We closely monitor your pay-per-click rate so that you pay the minimum-bidding fee while you get the most traffic.

In the course of the test we keep improving the effectiveness of your ads by evenly rotating and monitoring several ads and see which ad gets the most clicks. We then discard the lower-performing ad and keep the higher performing ad in place (the control ad). We then write a new ad that is aimed at beating the control ad.

When the media placement money is spent we will send you a report, which will reveal to you what search phrases your target market used in order to find you, and how many times they clicked through to your web page to visit you.

Once you have this fundamental information you can design landing pages that closely tie in with the search phrase and the ad which is the key to better sales on the Internet.