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Web Site Traffic Conversion Landing Pages

People buy from you because they know you, like you, trust you. The message is not as important as the relationship. The most cost-efficient model for greater conversion is frequency, not just reach. You start building relationship before the sale and continue after the sale.

Incoming web site traffic conversion techniques include tying in the landing page’s headline with the search phrase people type in and with the ads people click through.

Another traffic conversion technique includes asking visitors on the landing page to register for a free report or newsletter so that they give you their email address. They now give you permission to email them and establish a relationship with them. This build trust and rapport with your target market. Many visitors won’t turn into customers on the first visit but will on the 8th visit. By using the email to contact them and follow-up with them you increase your chances of making sales and build a solid relationship with your target market.

Auto-responders are another web site traffic conversion technique. An auto-responder is a software program that automatically sends pre-written emails to your prospects after they have agreed to recieve your information. We can help create such pre-written emails for your company so that you don’t even think about keeping in touch with your visitors and customers. It is done automatically for you month in and month out.

Many years of practice have taught us what best web page layout to use in order to maximize your web site traffic conversion rate. We use split-testing to increase the conversion rate of each landing page. We create two landing pages that we evenly rotate and track in order to determine which one creates more revenue. We then discard the lower-producing web page and keep the higher-producing web page as the control page. We then create a new landing page aimed at beating the control. We make incremental changes over time, which is very effective in increasing your Return on Investment.

Applied to certain businesses only, an effective web site conversion technique is to create a pop-up window that gets activated when visitors leave without registering for a desired action (either registering for a free report, or registering for a free consultation, or buying something). This pop-up window gives the visitors an additional chance to register for a free gift. (A report, a newsletter etc.). Pop-ups are not popular but they are very effective. We have seen as much as a 40% additional conversion rate when using exit pop-up ads in certain cases. The pop-ups we use can't get suppressed by pop-up blockers.

We won't know how many web site traffic conversion landing pages we should design until we get the results from the market test.